Deliberately unserious. Unreasonably selective. Sharp products, strange conviction, founders who see around corners.
Thesis
The pattern isn't obvious from the outside. We look for founders who've gone deep enough into a problem that they can't unsee it — the ones who've lived inside a broken industry and built the tool that shouldn't have to exist but clearly needs to. The signal is that specific obsession, the velocity to ship past the obvious answer, and the taste to know the difference.
Pattern Match
Companies
Contracts that execute the business. Signature triggers billing, payments, and collections in one system.
02Word-of-mouth, measured and rewarded. Tracks real customer referrals without links, codes, or content creation.
03Revenue operations for cannabis. Trained agents and automation handling inbound, qualification, and conversion.
04On-demand healthcare staffing. Vetted clinicians deployed quickly to maintain coverage and continuity.
05Content that spreads by default. AI-generated memes and posts engineered for reach and velocity.
06Asset infrastructure for collectibles. Cataloging, valuation, and portfolio management for real-world items.